The Web is a core function in most organizations, yet few have sufficient operational control of their Web presence, exposing the organization to risk.

Traditionally, organizations managed their Web presence in a largely ad-hoc manner, usually leveraging the expertise of a few Web-savvy resources to maintain basic Web site production, editorial, and transactional control.

This tactical approach to Web management has proven effective to a certain degree, as most organizations have managed to establish and maintain a Web presence. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to Web Operations.

This course will detail the 10 concerns that must be addressed to successfully manage a high-value, efficient Web presence and present the starting tactics for transforming your organization’s Web operations. Specific areas that will be examined include:

• Web Strategy: Engaging the executive suite and enabling the organization through appropriate resource allocation.
• Web Governance: Determining who is “in charge” of your Web presence and how decisions will be made regarding technology adoption
• Web Measurement: Measuring the success of your Web properties

This course will include hands-on exercises and take-aways that attendees can put into action in their organization.

Who should attend this class?
Corporate and Government managers who wish to understand and direct organizational Web initiatives. This course is designed to assist mid- and upper-level managers in understanding how operations can impact the quality of the Web presence. Topics include:

• The state of Web sites
• The state of Web teams
• Trends Web management
• Web Operations Management (WOM)
• The four dimensions of WOM
• Web Strategy
• Web Governance
• Web Execution
• Web Measurement
• WOM Scorecard