Persuasive Communications in Marketing and Public Relations Training
2 days, Lecture, 1.2 CEUs, $1,065
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Adapt the techniques of persuasive marketing communications to meet the special needs of your agency or organization. This two-day course takes students through the process of identifying the strengths of a program or project, translating those strengths to end-user benefits, and then developing an approach to communicate it all clearly, concisely and persuasively. This class is highly recommended for beginning to mid-level communications specialists. Topics covered include:
- The challenges of 21st century communications.
- The “outside-in” viewpoint in communications.
- The “five-second barrier” and “What’s in it for me?”
- Identifying program/project “strengths” and end-user “benefits.”
- Finding a “key message” that persuades.
- Developing an intelligent plan of attack.
- Creating communications that move your audience to action.
Class Dates and Times
| Alexandria, VA | ||||
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| Session # | Dates | Times | Instructor | Add to Cart |
| 06430-1AB | Aug 11 - 12 (Tue-Wed) | 9AM-4PM | Laura Stein | |
| 06430-1AC | Sep 29 - 30 (Tue-Wed) | 9AM-4PM | Laura Stein | |
Like what you see here but the courses aren’t just right for your group? The course is what you need but the dates don’t work? We can customize all our courses and deliver them at your location or ours. Please contact our custom training team for more information. Click here for our custom training inquiry form.
