Real-World Newsletters to Meet Your Unreal Demands
by Linda B. Jorgensen Price: $34.95
Table of Contents
Producing a newsletter for any audience is
challenging. You've got to put a fast spin on old stories, hit
a home run with the layout, and turn your readers into loyal fans
wanting more — not to mention keeping the people who sign
your paycheck happy. Your goal is to create a consistent, informative,
readable publication time after time — on budget and on
time. Besides the difficulty of getting people to write publishable
articles, people who edit newsletters almost certainly have other
work to do as well. What a lot of competing demands!
Real-World Newsletters to Meet Your Unreal Demands helps
you focus on what your newsletter is trying to accomplish and
get across your organization's message. Whether you're educating
people, connecting to others in your profession, selling information,
or passing on human-interest stories, Real-World Newsletters
offers the down-to-earth guidance that comes from experience.
The author has distilled 15 years of experience in writing and
revising content, design, production, and training. You'll learn
how other editors — facing the same demands on energy, resources,
and ingenuity that you face — have developed strategies for success.
Real-World Newsletters to Meet Your Unreal Demands uses
examples from published newsletters to show what works and what
doesn't and explains how other professionals have solved the most
common newsletter problems. A design gallery illustrates mistakes
to watch out for, layout dos and don'ts, and a newsletter redesign
from start to finish. The newsletter writing gallery analyzes
common writing problems and suggests options for fixing them.
A thorough index lets you dip into the book for quick answers,
but the engagingly informal style will make you want to take bigger
bites, too.
This book is a lot like taking a workshop —
and in fact, it's packed with insights gleaned from the author's
years of teaching newsletter-editing and news-writing workshops
for EEI Training.
An appendix on the future of journalism and what online newsletters
can and can't do rounds out this comprehensive education in the
art and craft — it's not a science! — of constructing a valuable
and professional-looking newsletter. You can produce
a readable, exciting newsletter that conveys everything you want
it to. This book is where you start.
Price: $34.95
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