The Elements of Internet Style
The New Rules of Creating Valuable Content for Today’s Readers
Copublished with Allworth Press.
($24.95, 162 pages, softcover.)
This is the completely updated new edition of our award-winning book, E-What?
A Guide to the Quirks of New Media Style & Usage.
The Elements of Internet Style will open your eyes to the major tech-driven trends
in publishing—and Web-driven audience expectations—that no professional
communicator can afford to ignore.
Reviewers say Elements is a must-have:
“Attention is a finite asset. It’s worth more than money. With this book, you can communicate better and deliver more meaningful relationships with your audience. This book is a must for every would-be Web superhero.”
--Chris Brogan, cofounder, PodCamp.org
“Exceptionally intelligent, comprehensive, and intelligible, this is the only Internet style book anyone needs. E.B. White would love its clarity and logic, and its focus on both message and audience. Highly recommended and tremendously useful.”
--Rosalie Maggio, author of 20 books including Unspinning the Spin and The Art of Talking to Anyone
Order your copy online or call 800-683-8380. (Click here for printable flyer in PDF format.)
Preface: What New Rules?
( Read the preface.)
- The New Publishing Landscape and Lexicon
- Creating Valuable Content: The Internet Influence
- Connecting with Tomorrow’s Readers, Customers, and Colleagues
- Understanding What Web 2.0 Means for Editors, Writers, and Readers
- Listening to People Talk: How Conversational Media Works
- Shaping Information for Its Users: The Pursuit of Usefulness
- Web-Style: Writing, Organizing, Editing
- The Rules Used to Matter. Now What?
- You’ve Got a Style of Your Own
- New Usage: Adventuresome, Troublesome, or Tiresome?
- The Future of the Book
Appendix: Resources for Continuing Education
Index
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