Business Case
Content Is Your Key Product
It’s not your magazine, newsletter, or any other media property. It’s the content they deliver: the insight, perspective, and analysis that advances your members’ awareness and understanding of their industry and improves them in ways they desire. Your members are drowning in data and thirsting for understanding.
Advertisers and sponsors want to connect to your members by connecting to your content. Not by pairing their brand advertising with your content, but by actually creating content or closely collaborating in its creation.
Sponsorship deals are extending to virtually all communications activities. To succeed, you must change the way you think and work, with the aim of developing deep and broad content and efficiently presenting it across multiple media platforms, from print to digital.
The Current State
Up to now, the current state of content production involved a number of staff members to tackle a deliverable. Content would be passed from writer, to project manager, to chief editor, to blog specialist, to production designer, then finally to the client. The result: version control problems, quality issues, ineffective collaboration, and a compromised work product.
In the current state of content production, more staff members are required to repurpose magazine content to the Web, blog and micro blog sites, mobile devices, and newsletters.
The Future with EEIWay
The future with EEIWay requires fewer staff to complete the deliverable. With everyone working in the same work space, contributing their pieces of the puzzle to a single body of content, version control is not an issue, quality improves, and the collaborative process produces deliverables with a higher value.
Using EEIWay, there are no folio or frequency restrictions or word count or page limitations to the content you produce. EEIWay focuses on building a complete body of content that can be presented in a format that is appropriate for the delivery medium. EEIWay can easily output content to magazine articles, Web sites, blogs or micro blogs, mobile devices, newsletters, and social networking sites.
What are the benefits of EEIWay?
- Higher staff productivity and efficiency — more focus on planning and creating
- Better quality control — strict version control and transparent workflow
- Efficient processes — integrated communication, review, and revision
- Flexible collaboration — all stakeholders work in the same work space
- Lower production and fulfillment costs — integrated content delivery
- Increased revenue potential — more advertiser/sponsor opportunities
